Effective Date: August 11, 2026

B. Willi LLC ("B. Willi LLC," "we," "us," or "our") operates the website thebwilli.com (the "Site"), the online home of the B. Willi brand. This Privacy Policy explains what information we collect through the Site, how we use and share it, and the choices available to you. By using the Site, you agree to the practices described below.

We collect information in the following ways:

When you sign up for our mailing list, submit a contact form, or otherwise communicate with us through the Site, we may collect your name, email address, and any other information you choose to include in your message.

When you visit the Site, we and our service providers may automatically collect certain information about your device and how you interact with the Site, including your IP address, browser type, device type, referring/exit pages, pages viewed, and the dates and times of your visits. We collect this information through cookies, pixels, and similar tracking technologies, including tools such as Google Analytics and social media pixels (e.g., Meta Pixel), which help us understand Site traffic and usage patterns.

Cookies are small data files stored on your device. We use cookies and similar technologies to:

• Remember your preferences and improve Site functionality;
• Understand how visitors use the Site through analytics tools;
• Measure the effectiveness of our content and any promotions.

Most web browsers allow you to control cookies through their settings, including blocking or deleting them. Disabling cookies may affect the functionality of the Site. To the extent we use analytics or advertising tools that offer their own opt-out mechanisms (such as Google Analytics Opt-out Browser Add-on), we will identify those tools and link to their opt-out pages as they are added to the Site.

We use the information we collect to:

• Respond to inquiries and communicate with you;
• Send newsletters, updates, or promotional messages to those who sign up, and allow you to opt out at any time;
• Operate, maintain, and improve the Site;
• Analyze Site usage and traffic trends through analytics tools;
• Comply with legal obligations and protect against fraud or misuse of the Site.

We do not sell your personal information. We may share information with:

• Service providers who perform services on our behalf, such as email delivery, website hosting, and analytics (e.g., Google Analytics), and who are authorized to use your information only as necessary to provide those services;
• Legal and safety authorities, if required to comply with applicable law, legal process, or to protect the rights, property, or safety of B. Willi LLC, our users, or others;
• A successor entity, in connection with a merger, acquisition, or sale of assets.

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

We use reasonable administrative and technical safeguards designed to protect the information we collect. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

• Email communications: You may unsubscribe from our marketing emails at any time by using the unsubscribe link included in those emails.
• Cookies: You may adjust your browser settings to refuse or delete cookies, as described in Section 2 above.

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete it.

The Site may contain links to third-party websites or social media platforms. We are not responsible for the privacy practices or content of those third parties, and we encourage you to review their privacy policies before providing any information.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

If you have questions about this Privacy Policy or our data practices, please contact us at:

B. Willi LLC
Email: admin@thebwilli.com
Website: thebwilli.com